How Ayeee!! was born

”An exclamation to show your delight over the matter happening in front of you”

This is the definition that we UNSTUDIO have given to the sound “Ayeee!!“ that we stumbled upon in a foreign land and evolved it into a word with meaning. This word may seem meaningless and simple at first glance, but it contains many emotional possibilities and a voice that celebrates beauty. In everyday life, when we find beauty in a space,  things, people, or a glimpse of an unexpected moment, this new word “Ayeee!!" flies out of our mouths. Whenever you find such positive moments in today's complicated and stressful society, please remember to capture “Ayeee!!" vibes.